How to Spot Fake Olive Oil & What to Look For

Extra virgin olive oil (EVOO) is one of the most commonly counterfeited food products in the world. Studies suggest that a large percentage of olive oil sold in supermarkets is mislabeled or diluted with lower-quality oils. So, how can you ensure you’re getting the real deal? Here’s what you need to know to spot fake olive oil and choose a high-quality bottle every time.

1. Check for Proper Labeling

• Look for "Extra Virgin Olive Oil" specifically stated on the label. Other terms like "pure" or "light" may indicate refined or blended oils.
• Seek out PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication) certifications, which confirm the oil’s authenticity and geographic origin.
• Ensure the label includes a harvest date (not just an expiration date). Freshness is key!

2. Choose Dark Bottles Over Clear Plastic

• Real EVOO degrades when exposed to light. Dark glass or tin containers help protect the oil’s flavor and nutritional integrity.
• Avoid plastic bottles, as they can absorb chemicals and degrade the oil over time.

3. Check the Price

• High-quality extra virgin olive oil isn’t cheap. If a bottle is significantly cheaper than others, it may be blended with lower-grade oils like soybean or sunflower oil.
• Authentic EVOO is produced using traditional cold-press methods, which come at a cost.

4. The Smell & Taste Test

• Smell: Real EVOO should have a fresh, grassy, fruity, or peppery aroma. Rancid or musty odors indicate poor quality.
• Taste: Authentic EVOO has a complex, slightly bitter, and peppery taste, often causing a "scratch" in the back of the throat. Fake olive oil tends to be bland or greasy.

5. Look for Certifications & Authentic Brands

• Trust reputable brands with certifications from organizations like the International Olive Council (IOC) or USDA Organic.
• If possible, buy directly from producers or specialty retailers that provide traceability information.

Final Thoughts

With olive oil fraud being so prevalent, it’s essential to be an informed consumer. By checking labels, choosing dark glass bottles, smelling and tasting your oil, and sticking with reputable brands, you can ensure that you’re enjoying authentic, high-quality extra virgin olive oil—just as nature intended.

Want to experience real Italian EVOO? Check out our selection of first cold-pressed olive oils from Campania! Shop Now